Brand and Vídeo project for The Tailored Music & Vídeo Exhibitions, a company based on equestrian services.
There were two lines of action, one in the construction of their brand, and the other focused on templates for video.
Broadcasting equestrian competitions is the newer service that TMVE would like to offer with a solid and professional appearance adapted to different kind of equestrian competition (dressage, jump, eventing, vaulting, driving, among others).
The brand design created for TMVE represents Its values by using a slab font family that represents tradition/quality and a minimal esthetic that attracts a younger public.
It was designed in different formats as it would be promoted by web, video, and small and large print formats.